WRITING & EDITING
Chief Creative Officer. I oversaw all messaging and communications—including VC pitches, presentations, and marketing—from genesis to launch.
Director, Marketing Content. I led marketing, messaging, and strategy on branded content, email and CRM, mobile/app, retail, PR, and print/in-box collateral.
Freelance Proofreader. I proofread all of the product packaging and printed collateral (including ingredient lists), along with on-site assets as-needed.
Lifestyle Editor. Launched and ran a pets-focused lifestyle vertical on BravoTV.com, establishing voice, tone, and content archetypes. Contributed to other verticals (food, travel), including the most successful lifestyle post of 2017.
Director of Content. Led digital editorial strategy and all content creation for Nickelodeon niche net, NickMom.com. Developed brand's concept, voice, strategy and creative initiatives. Grew site to 2.8M organic UVs/month in 2+ years.
Multimedia Editor. Reconfigured magazine content for the web and created original content; fully produced daily video blog; ideated original mobile projects.
Clubs Editor. Wrote entertainment articles, including interviews and weekly music column; visited four venues weekly and covered music, atmosphere, clientele, etc.